Last Edited: October 6, 2014
Excerpt:
The Pole Industry is still relatively young. Many long established business concepts are still only trickling into the Pole Biz. One concept is understanding competition. Many mistakenly believe competition is always bad for their business. The opposite is true. Competition: Raises the standards of an entire industry. Forces improvements in quality of products and services. […]
Last Edited: September 27, 2014
Excerpt:
Ever notice that next to the checkout of almost any store are cheap items? Grocery & convenience stores have bubblegum, batteries, magazines. An auto parts store will have pocket knives & small tools. Hardware stores will have batteries & bottled water. A fitness center selling t-shirts, towels & supplements. Small compared to most of the […]
Last Edited: September 26, 2014
Excerpt:
You may charge $20 per pole class. As classes are not filled you decide dropping the price to $15 will fill the classes. Should you have to fill classes again or a competitior lowers their price, will you drop prices to $10, half of your starting price? This is an example of the Pricing Game. […]
Last Edited: September 13, 2014
Excerpt:
25 Years ago most businesses used the telephone Yellow Pages as their primary means of advertisement. In many areas now, yellow pages are not even published or distributed. Today the Internet is the primary means. A website is only one piece of the Internet advertising puzzle. In some cases a website is not even required. […]